At this stage in the game everyone has an email address, right? I can’t remember the last person I encountered without one. So, taking this a step further, if you have email you are more than likely to have perused websites other than Gmail, yahoo, or hotmail. Yet, I come across so many non-profits, as well as smaller private companies, that feel the web is not “for” them. That the web is this place of varying interests but those interests do not overlap with their programs or what they’re trying to accomplish.
Granted, many older non-profits have been relying on steady federal and private funding for years. Attracting new funding was frankly unnecessary. Yet, the conversations I’ve been having recently have magically come about due to this extraordinary financial conundrum we ALL find ourselves mired in. As such, we have been creating sites and literally introducing people and organizations to the power of the web.
Example: One of my clients, an international NGO, created a Wiki page devoted entirely to a conference they held. Recognizing the limitations of putting up a conference summary on their site or blasting an email with highlights to everyone on their email list, the Wiki serves as a meeting place for the topics and subject matter covered. This not only keeps the topics relevant, but it also allows for continued participation/commentary, and is fantastic exposure for the NGO as well. See for yourself …
Second, I recently came across these survey results courtesy of the Nonprofit Technology Conference regarding the effectiveness of nonprofit oganizations’ websites.
At a time when funding is scarce, every nonprofit, and I do mean every nonprofit, needs to either bolster their presence or get a presence. The crisis is forcing us to review what we’ve done, and shift and evolve to survive. How can you afford not to with these stats staring you in the face.