Every Crisis Has a Silver Lining

At this stage in the game everyone has an email address, right? I can’t remember the last person I encountered without one. So, taking this a step further, if you have email you are more than likely to have perused websites other than Gmail, yahoo, or hotmail. Yet, I come across so many non-profits, as well as smaller private companies, that feel the web is not “for” them. That the web is this place of varying interests but those interests do not overlap with their programs or what they’re trying to accomplish.

Granted, many older non-profits have been relying on steady federal and private funding for years. Attracting new funding was frankly unnecessary. Yet, the conversations I’ve been having recently have magically come about due to this extraordinary financial conundrum we ALL find ourselves mired in. As such, we have been creating sites and literally introducing people and organizations to the power of the web.

Example: One of my clients, an international NGO, created a Wiki page devoted entirely to a conference they held. Recognizing the limitations of putting up a conference summary on their site or blasting an email with highlights to everyone on their email list, the Wiki serves as a meeting place for the topics and subject matter covered. This not only keeps the topics relevant, but it also allows for continued participation/commentary, and is fantastic exposure for the NGO as well.  See for yourself …

http://www.bouldermicrofinance.org/bergamowiki/index.php?title=Original_Website 

Second, I recently came across these survey results courtesy of the Nonprofit Technology Conference regarding the effectiveness of nonprofit oganizations’ websites.

  • Nonprofit websites scored an average 73 out of 100 for online customer satisfaction (C- grade)
  • A highly satisfied visitor to a nonprofit website is 49% more likely to make a donation.
  • The top 2 reasons people visit a nonprofit website: 40% News & Events; 40% Stay informed on the cause the organization addresses.
  • 18% visit a nonprofit website specifically to make a donation.
  • Those who found the nonprofit’s website through the news or a media source were more likely to donate.
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    At a time when funding is scarce, every nonprofit, and I do mean every nonprofit, needs to either bolster their presence or get a presence. The crisis is forcing us to review what we’ve done, and shift and evolve to survive. How can you afford not to with these stats staring you in the face.

    3 Comments

    Filed under Pole to Pole Development Posts

    3 responses to “Every Crisis Has a Silver Lining

    1. Another good post. In the Caribbean and I’m sure it’s the same for other ‘remote’ areas, we really need to build our online presence. Believe me, there’s far too many people who still don’t have email, who should, and many more who have it, but don’t use it well, but the good news is that’s changing fairly fast.

      • Thanks for following, Finola. Yes, the Caribbean could use some bolstering for sure. The infrastructure in this day and age is not the difficult part. It’s a matter of education and marketing in my opinion.

    2. When our project started, it was before the current crises , when it happened we though what to do, then finally we decide to keep on our steps, but with one small change in the plan, that makes our website and whatever it is contain of information , events, about hospitality industry and revenue management, to become FREE of charges for all concerned.

      This impact us very well, thus in the first four month of the launching we have the rank of 4/10 of Google rank.

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