On the face of it, this sounds ridiculous. Although I have to admit reading the article there are some exceptions to where this ban of “sweetened” drinks served in cups larger than 16 ounces will be allowed. Alcohol will not be affected. It would be great if someone could send on a study that has shown a similar campaign banning sizes of such widely consumed drinks such as soda and sweetened coffee have worked on a city, any city, to cut obesity rates. Perhaps I am wrong, but I doubt we have any evidence pointing towards this. By the way, what’s the regulatory cost on this?